This Friday, Tattersall Distilling will officially launch their new Rosso Gin in the Northeast cocktail room. 

“I don’t have any money invested in Mattel,” co-owner Dan Oskey told me on the phone this morning. 

The rosy-hued gin hits at a remarkably good time, what with Barbie-mania gripping the world this summer. “We were actually supposed to launch this last summer,” Oskey told me, “but we had issues with the labeling, certain permitting and licensing, so we had to wait for this year to release it.” Lucky the universe mucked up the machine, because now could not be a better time to drink pink.